It’s still a mad, mad world!
When Apichai Get MAD
Big ears, freckles on puffy cheeks and a mischievous grin
revealing the tooth gap of a young boy, Alfred E. Neuman is the
familiar face on the cover of the American humor magazine MAD.
The magazine often depicts public figures in satirical ways to
comment on the cultural landscape and to resonate with current
events in the world. In 1967, a foreign issue was founded for
Germany and the highly recognisable covers soon became an
integral part of the German magazine shelf, many of which were
drawn by Thai hands.
In 1976, Apichai Bhakdibutr came to Germany to first start an
apprenticeship as a carpenter and later enrolled in an art school
in Stuttgart. When one of his sketches ended up on the editor’s
desk of MAD magazine in Frankfurt, the young Thai artist got a
job doing artworks. The first years he was only doing the inside
pages. By 1980, he was doing the covers and developed his own style.
The Woof Pack now exhibits more than 20 of his artworks
reminding us of an era where technology had not yet been a part of the creative process. As well, it is astonishing to see how
applicable 1980s satire is on today’s times.
The exhibition “It’s still a mad mad world” runs 30 May to 26 June 2019, daily 10am to 6pm.
About the artist:
Apichai Bhakdibutr is a veteran commercial film director, former
art director at Leo Burnett and J Walter Thompson and former
creative director at Ogilvy & Mather.